Pushing past the hump...the lessons of writing a show that won't sell.

I love to design websites. I am not a web designer. I do not know how to web design. But I love to design websites. Currently I have four (wait maybe five.....maybe six). I need to ask if my sometimes writing partner, sometimes business partner, BFF Daya Curley says. She's organized.

These are the ones I have

Okay, so I'm gonna say it's possible I have 7 or 8. Do I have a problem?

Yes I do have a problem. I also like niche sites and businesses and the ability to compartmentalize my life. 

But BEWARE!!!!!!!  Working on things like this over and over again often presents itself as an obstacle to doing the REAL work. It's so much fun to create a new image with pretty typography and bright vivid colors. It's much harder to contact that client because they're 30 days behind on payment, or finding out why a student doesn't like working with you, or worse, telling a client that you no longer want to work with them. #awkward

This is part of the reason why I have decided to take a break from performance/writing opportunities (barring Broadway or someone irresistible calling). Because there is ALWAYS a distraction. 

For me, the hard work is in the details and the creation of a system. Dotting my i's and crossing my t's. The creativity is in the "chaos" and it's easy to get caught up with the fun of envisioning the successful ending rather than validating an idea with my market audience. 

And the reason that's difficult is for one reason: it's hard to hear that this idea will not work. I don't want to hear that. OMG, I just spent three years writing a musical that perhaps nobody else ever wants to see or produce ever again. Should I have validated the idea of that musical BEFORE I wrote it?

Well, I was commissioned to write it.

THAT'S validation isn't it? Then I wrote it and the show sold out and was extended before we started rehearsal. Now that's validation right? Then the late Garry Marshal liked it and produced it so certainly that's validation? Nope. 

The show is published and rights are available and guess who I didn't validate this business idea with?

The artistic directors around the country. 

Duh.

Is it my fault they don't want to produce my musical? Is it my fault they think audiences won't relate to it? Won't get it?

Yes it is. 

It's definitely my fault and I should have done the market research. I should have validated my business idea. But I didn't. And the REASON I didn't was because I was thinking of my musical as a WORK OF ART. I wasn't thinking of it as a product.

But it is a product. 

Is there a balance between being a creative artistic individual and a business saavy bitch, I mean woman? Yes, I think there is. I also think it's the reason why many artists remain static.

I think that's why I have been somewhat successful. I have to admit that most of it is by instinct. I also admit I sometimes skate by relying on the ability to improvise. I also strongly feel I haven't really followed my calling. I think I'm getting closer.

My goal is to push past the hump with tiny manageable bite sized actions. One by one. Brick by brick. 

Wish me luck.